Relix publisher Peter Shapiro sat down with CNBC’s Squawk Box to discuss all things Grateful Dead including the topic on everyone’s mind–the ticketing mail order. Shapiro discussed the upside to re-implementing such a strategy, citing the nostalgic quality of the entire process. “It’s fun, it’s the way it used to be,” he says of the mail-order system. Shapiro also notes that there will be an internet on-sale.

Additional topics covered included the financial aspect of the music industry, discussing the new model for younger bands these days which is heavily reliant on touring and playing shows. Watch the replay below.