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The String Cheese Incident Explain How They Are Offering Service Free Tickets to Fans
In Chapter Eight of their book Ticket Masters, Relix editors Josh Baron and Dean Budnick outline the means by which the String Cheese Incident successfully challenged Ticketmaster in 2003 for the right to sell up to 50% of the tickets to their shows directly to their fans. In the book, manager Mike Luba describes one technique the group had considered to maintain control of the tickets. “We’d say [to promoters], ‘We don’t want any ticket allotment; people can buy as many as they want; and there has to be no service charge at the box office.’” This would have allowed SCI to parcel out cash to fans and send them to the box office where there was no service charge to buy tickets which the group could then sell directly to other fans (as it turns out the band didn’t need to do this as Ticketmaster ultimately allowed the band to keep its 50% allotment (for the complete story, read the book ). As the video below demonstrates, however, the String Cheese Incident has employed a similar strategy to ensure that ans can receive service free tickets to shows on their upcoming summer tour.