No one knows what exactly Jack White, Daft Punk, Arcade Fire, Coldplay and many other of the biggest names in music are looking at just yet, but they’re obviously paying very close attention. As Jay Z readies for the launch of TIDAL, his new music streaming service, the rapper has assembled some of the biggest names in music for the official launch. It is worthwhile if only for the picture of Jack White stoically sitting next to a member of Daft Punk.

According to TechCrunch, TIDAL has quite of a plan in the works. The service plans to sign first-window deals with artists in order to receive exclusive rights to release tracks and albums from big name artists ahead of other services (read: Spotify).

With the names in the video below, TIDAL is already off to a good start. Look for more information at 5 PM when the official announcement is made.