Zenbu Media Named National Sponsorship Coordinator for Music Festival Alliance
Written by abaldwin@zenbumedia.com
Wednesday, 03 December 2008
Zenbu
Media (publisher of Relix magazine and Relix.com) announced its selection today as National Sponsorship Coordinator for the
newly-formed Music Festival Alliance, a coalition of premier independent summer
music festivals “United Through Music.” This coalition—the first of its
kind—includes seven independent music festivals with a combined attendance of
over 300,000 passionate music fans.
“We’re
excited to be broadening our relationship with the Alliance,” says Steve Bernstein, Zenbu
Media’s president/publisher. “Relix
magazine has always covered these festivals, which are integral to the live
music scene. By consolidating sponsorship opportunities, it’s a great way for
brands to coordinate their marketing programs and physical presence while reaching
hundreds of thousands of core music fans all summer long.”
The
members of the Alliance represent a musically invigorating, geographically
diverse collection of destination festivals, which include: Harmony Festival
(Santa Rosa, CA, June 12-14), Wakarusa (Lawrence, KS, June 18-21), High Sierra
(Quincy, CA, July 2-5), All Good (Masontown, WV, July 10-12), 10,000 Lakes (Detroit
Lakes, MN, July 22-25), Gathering of the Vibes (Bridgeport, CT, July 23-26) and
Telluride Blues & Brews (Telluride, CO, Sept. 18-20). All the member
festivals are recognized for their grassroots promotion of ecological awareness
and social responsibility, as well as producing quality music events in their
regions.
Recent
performers include the Black Crowes, Erykah Badu, Flaming Lips, Ben Harper, The
Roots, Phil Lesh & Friends, The Allman Brothers Band, Arrested Development,
Michael Franti & Spearhead, Widespread Panic and many more.
The Music Festival Alliance
actualizes a great idea whose time has come,” says Sean Ahearn, Operations
Manager for the MFA and producer of the annual Harmony Festival in Santa Rosa,
CA. “In a business that has become increasingly competitive, corporate and
overproduced, the Music Festival Alliance represents the original heart and
soul of what made music festivals popular in the first place: Independent
grassroots events produced and professionally run by real music lovers, with
artist, fans and producers banding together for the greater good.”
“This
alliance gives regional music festivals strength in numbers,” adds Bernstein,
“which will get the attention of national advertisers.”
If you’d like more information about this topic please contact Steve
Bernstein at 646-674-2381or email steve AT zenbumedia DOT com
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